Helen McCormack – HMC Marketing Consultancy LTD

 

NEW BUSINESS DEVELOPMENT SPECIALIST – NICHE CONSULTANT IN MED TECHNOLOGY

I have more than 19 years’ experience working in a number of sectors , biotechnology, laboratory, Healthcare, Pharmaceutical, Medical Devices within Ireland, United Kingdom and Europe. More recently within the US, specializing in training and reimbursement strategy, with 10 years at Senior Management level.

Key focus and result areas;
Strategy Execution
Clinical Trial Management
Physician Engagement as KOL’s or client engagement
Global Distribution Identification and Distribution Management
New Product Development and Commercialization Pathway Identification
Extensive experience across many therapeutic areas and markets with access to Key Decision Makers
Operational Sales and Marketing
Market intelligence; Identifying the clinical, commercial and competitive landscape and focusing on reimbursement, quality and regulatory.
Market entry and penetration; Devising local and global strategy, relevant marketing tactics and execution plans
Global Export Advice and Strategy Planning
Market awareness; key opinion leader development, clinical innovation and endorsement from professional associates
Key Customer Development; Establishment of strategic contacts and relationships
Reimbursement Strategy; Assessment of the reimbursement landscape
Mentoring – 15 clients to date with Enterprise Ireland